Husband Father CreatorAthlete Entrepreneur

Meet Wade

I’m a husband, father of three first, entrepreneur, HYROX World Championship athlete, and creator passionate about helping people live healthier, fuller lives. My background blends business, performance, and storytelling. After earning my Master’s in Finance and working in the Private Equity world, I sought a different life and my wife and I built a wellness business with Arbonne that now generates more than $1 million in monthly sales through a thriving community of customers and brand partners. That experience has given me an invaluable perspective on what actually grows a brand—not just creating attention, but building trust, developing leaders, creating loyal customers, and turning products into communities people genuinely love.

Today, I bring that same mindset to every brand partnership. I don’t just create content that looks good—I create authentic stories and high-performing UGC designed to earn trust, drive conversions, and give brands assets they can use across both organic and paid channels. Whether I’m sharing life as a dad of three, training for HYROX, or testing products I genuinely believe in, my audience knows they’ll always get honesty over hype. That’s why I focus on long-term partnerships with brands that align with my values and the people I serve. If you’re looking for a creator who understands both the creative and business side of brand growth, I’d love to build something together.