Wade Critides

Father CreatorAthlete Entrepreneur

Trusted by 50 + brands across the wellness and fitness

Cybex
Joymode
Create
Currex
Function
Labcorp
Scotts
Lifeboost
Brand 9
Brand 10
Brand 11
Pulsetto
Legends

Meet Wade

I'm a husband and father first, and everything else is built on that. I traded a finance career for entrepreneurship, grew a wellness business with Arbonne, and now create content where elite fitness, fatherhood, and intentional living meet.

I partner long-term with brands I actually use and believe in. My audience can feel the difference, and so can your conversion numbers.

What's next

We're picking up our life in Colorado and moving to Sintra, Portugal in January. For 3 months. With our 3 kids. And we'll probably extend beyond that to other Boundless Life cohorts in Europe. Maybe even for all of 2027?!

Strength starts at home, and everything else follows. This move is about giving our kids the experience of living in a different country: a new language at the breakfast table, unfamiliar streets to get lost in, and the lesson that home is something you carry, not just a place you leave.

It's the same bet I've made my whole life. Choose discipline and growth over comfort, and trust that showing up fully for my family is what makes everything else worth building.

What brands are saying

Trust is the metric that actually moves the needle

CreateHealth & Wellness

"Working with Wade was effortless. The content felt genuinely native to his audience, and we saw a 3x return on engagement compared to traditional influencers."

2X

Improved Sales

3X

Return on Engagement

JoymodePerformance & Recovery

"Wade brought real energy to the campaign. The reel performed above benchmark, the audience response felt immediate, and engagement stayed strong well after launch."

1.8X

Click-Through Rate

2.4X

Story Completion

CurrexMovement & Training

"The content fit our brand without feeling like an ad. Strong saves, strong comments, and a clear lift in product interest that continued building after launch."

2.1X

Profile Visits

3.2X

Engagement Rate

LifeboostNutrition & Lifestyle

"Simple, clean, and credible. Wade made our product part of his daily routine in a way that felt natural to his audience and actually converted well for us."

2.6X

Website Traffic

1.9X

Add to Cart

NadsWellness & Care

"One of the easiest creator partnerships we have run. Fast turnaround, on-brief delivery, and content that kept performing above benchmark long after posting."

2.3X

Reach

2.8X

Share Rate

Connect with me

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